74 A friendship between two men is not like that of little boys. In most cases, it is based on the rivalry of similar talents, and therefore it usually leads to arguments after a while. “Two kings in one castle” or “the battle of egos”, if you prefer using New Age terminology. The likelihood of problems escalating increases exponentially when friends go into business together. The shared journey of Zsolt Kígyóssy and Gábor Városi, in contrast, is a decades-long success story of two very different big-league players, strewn with failures in the beginning and followed by victories later. Let us start at the end: in 2021, twenty years after being founded with only a few million forints, Zen Studios sold for an amount undisclosed, visible, however, to the naked eye on the international market. An Eastern European game software development company that avoids the spotlight and has dominated the global pinball market for a decade and a half. Too big for a small business and too small for a big enterprise, Zsolt says this is exactly the business size whose market will not be snapped up by a global mammoth of the commercial trade but presents start-ups with already too much of a challenge to scale up to the same quality. Fifteen years in this business is a lifetime: just consider that in the beginning, we only had dial-up internet, and smartphones and Facebook did not exist. The Zen and the art of pinball care Laos, 2002.
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